On the positive impact of reaction videos

I’ve been following these guys for a while. It’s fascinating to see how much they’ve changed. Just listening to a lot of different types of music can open your mind that much.

It’s been an interesting phenomenon, seeing the way reaction videos have proliferated on YouTube.

You have rap fans listening to rock, rock fans listening to rap. People from tribal cultures listening to techno. People reacting to stand up comics. Classical musicians listening to self-taught punk artists, young people checking out classics, old people checking out new bands way outside their comfort zones. So many possibilities.

At first I thought it was a bit much, but eventually I couldn’t help it. I got addicted. What will people who are different from me think of my favorite music, comedian or movie? Seeing someone discover them makes them feel new all over again.

It occurs to me that these videos are doing something very positive, opening people up to different cultures, points of view. There are some channels I’ve watched on and off for a few years and I can tell they’ve grown as people, simply by listening to a variety of music over time.

Ren, reacting to the reactors posting about his “Hi Ren” video. Ren is all about opening people’s minds and bringing people together, has encouraged reaction videos as a way to advance his career. They don’t have to worry about copyright strikes and it’s paying off.


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